Pricing Strategy in an Arborescent Supply Chain System

نویسندگان

  • P. C. Yang
  • Hui-Ming Wee
  • S. L. Chung
چکیده

This study develops an optimal pricing and replenishment policy in an arborescent (tree-like) supply chain system. Since it benefits the up-streams more than the down-streams when a producer, a distributor and multiple retailers are integrated, a pricing strategy with price reduction is derived to entice the down-streams to accept the incentive system with minimum total cost. Negotiation factors are incorporated to balance the cost saving between the players. A numerical example solved by GA (genetic algorithm) is provided to illustrate the theory and the problem-solving tool. The result shows that the percentage of total cost reduction incurred from the integration is quite impressive.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Pricing strategy and return policy of one-echelon green supply chain under both green and hybrid productions

In this paper,we investigate the pricing and return policy issueof one-echelon green supply chain, contain a manufacture who produces two type of products: green and non-green products. These products have a same functional but in selling price and environmentally issues have different effects. Also we consider return policy for both products that can stimulate the customer valuation. We develo...

متن کامل

A bi-level programming approach to coordinating pricing and ordering decisions in a multi-channel supply chain

This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a multi-channel supply chain. We study a situation where a manufacturer is going to open a direct online channel in addition to n existing traditional retail channels. It is assumed that the manufacturer is the leader and the retailers are the followers. The situation has a hierarchical nature and...

متن کامل

Making Optimal Decisions of Assembly Products in Supply Chain

The strategic pricing decisions of assembly products in assembly products supply chain are studied in this paper. Firstly, a two-stage assembly products supply chain model is developed. By building Nash game model, the Nash equilibrium solution of pricing strategy of supplier and assemblers is obtained. Next, a union decision model is built to analyze the optimal combination pricing strategy of...

متن کامل

Coordination of R&D Effort, Pricing, and Periodic Review Replenishment Decisions in a Green Supply Chain through a Delay in Payment Contract

This study contributes to the literature on supply chain coordination by coordinating the research and development (R&D) effort, retail price, and inventory decisions. It investigates a real case in the home appliance industry. The main purpose of this study is to examine the optimal values of R&D effort, pricing, and inventory decisions under decentralized and centralized structures. Then, a d...

متن کامل

A game theoretical approach for pricing in a two-level supply chain considering advertising and servicing

This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2006