Pricing Strategy in an Arborescent Supply Chain System
نویسندگان
چکیده
This study develops an optimal pricing and replenishment policy in an arborescent (tree-like) supply chain system. Since it benefits the up-streams more than the down-streams when a producer, a distributor and multiple retailers are integrated, a pricing strategy with price reduction is derived to entice the down-streams to accept the incentive system with minimum total cost. Negotiation factors are incorporated to balance the cost saving between the players. A numerical example solved by GA (genetic algorithm) is provided to illustrate the theory and the problem-solving tool. The result shows that the percentage of total cost reduction incurred from the integration is quite impressive.
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